business cards
Featuring the lamp and book symbol frequently associated with scholasticism, these business cards were designed to provoke a strong academic work ethic and rigorous education. The dark navy blue color was chosen to invoke a color traditionally associated with private schools and their uniforms. This theme is continued on the back of the business card with the red and green lines, creating a subtle plaid pattern.
With many international clients, the client wanted to use these visuals so parents would associate his tutoring and style to the rigor and value of private institutions in the United States. As an English Language & Linguistics tutor, he wanted to highlight his knowledge of the International Phonetic Alphabet, which is used to spell his name on the card’s front.
business approach diagrams
The client asked for two diagrams with one that illustrates their student success-centered approach and another that illustrates their student equity results approach. Both of these strategic approaches to academia were designed by the client, providing academic institutions new insights on how to target students and increase their success.
The client wanted something that was visually appealing, matched their brands, and easily conveyed two of their proposed academic models. Through the series of circles nesting in each other, the client wanted to show that each of the larger circles builds upon each other, leading to student equity and success. The braided circle diagram is intended to show that each of the six plans are intertwined and all required in order for an academic institution to reach student equity and success.
recruitment brochures
Highlighting the Capitol building and Washington Monument on the front cover, these recruitment brochures were designed to emphasize the school’s presence in the nation’s capital, a prominent location for public affairs. The front covers feature the different colors of the university with a different color for each of the master’s degree programs offered by the school.
The inside of the brochures prominently feature a recent graduate at the top left with a quote about their experience in their program. All brochures explore what the programs offer and the unique opportunities at the school. Three professors are also highlighted in each brochure, along with compelling statistics about the the faculty.
Once opened, the campus’s location is emphasized again in the middle with an eye-grabbing photo of major monuments in Washington, DC. Lastly, each brochure includes an infographic about the school and program’s rankings and successes of recent graduates.
The designs match both the school and university’s branding guidelines and offer a captivating look at what their programs offer to prospective students looking to enter fields touched by public affairs.